Blossom

Project Overview

Blossom TG supports women working in prostitution across the canton of Thurgau, offering compassionate guidance to help them rediscover independence and dignity. I was commissioned to create custom artwork for an information brochure detailing their mission and support services.

Design Strategy & Solution

Illustrating such a sensitive subject required a respectful, highly intentional visual approach:

• Stylised Anonymity: Figures were drawn using a fashion-illustration style with elongated proportions and facial features omitted. This ensured complete anonymity and created the right artistic distance, framing the visuals as representative infographics rather than personal stories.
• Refined Colour Palette: Blossom’s signature dusty pink was paired with grounding neutral tones, maintaining brand identity while keeping the visual tone mature, clear and dignified.

The Outcome

A sensitive visual narrative that translates a complex social topic into an approachable, elegant print piece, empowering Blossom TG to communicate their work with clarity and grace.